Honor Brasil
Site for a software studio: four service lines, the process stated up front, and WhatsApp as the front door.
Overview
A studio that builds custom software — mobile, web platforms, automation and applied AI — sells a promise rather than a product, so the site is organised around the promise. One home page, one route per service line, about and contact, all prerendered to static HTML on a dark palette.
Problem
Nobody hires a development studio from a list of technologies. They hire after the three questions they are afraid to ask have been answered: what it costs, how long it takes, and who owns the code at the end.
Trade-off
There is no contact form. Every path to contact ends in WhatsApp or e-mail, which gives up the lead capture a form would collect and loses anyone who would rather type into a box than open a chat. In Brazil the conversation moves to WhatsApp regardless, so the form would mostly have been a slower way of getting to the same message.
What it does
Stack
What I took from it
On a site whose job is to start a conversation, the copy is the interface. Naming the stages of the process and answering the uncomfortable questions in public does more for the first call than any amount of motion would.
